“Nigerian Music Is Now A Multi-Billion Naira Industry” – Sound Sultan

Veteran Nigerian singer Sound Sultan as
expressed his joy at seeing the Nigerian
music industry grow financially.
Sound Sultan who has spent over a
decade in the game, said the music
industry has developed and grown
from struggling to gaining billions of
Naira.
“I’m very happy that this industry
has gradually taken its rightful
position,” he said. “It is quite
remarkable that the sector is such a
bankable industry. I’m sure in the
music industry we are raking in
billions every year, which is not a
joke.”
“The music industry I knew way
back was struggling. It was not even
considered in the scheme of things.
We were just there, trying to break
through to the ears of the people in
Nigeria. We were competing with
foreign content massively– the
foreign content was 80 per cent, and
we were 20 per cent.”
“Now, even parents are advising
their kids to go into music. They now
understand that music is a business.
It is a multi-billion dollar business
that you can’t even joke with,” he
said.