Twitter said Thursday it was expanding its
advertising to allow marketers to reach people
who use the messaging platform without logging
in.
The move potentially opens up new
revenue streams to Twitter, which has
struggled to expand its user base.
Twitter has some 320 million active
users, but claims its “total audience” is
much larger, with many more people
viewing tweets without joining or
logging in.
Twitter product manager Deepak Rao
said the new feature would be “a test for
marketers to reach the over 500 million
people who visit Twitter each month to
keep in touch with what’s happening
without logging in.”
Rao said this “includes people who click
on links to Tweets in Google search.”
Much of Twitter’s revenues come from
ads known as “promoted tweets.”
The company, which recently brought co-
founder Jack Dorsey back as chief
executive, has never made a profit.
Twitter shares jumped 6.5 percent on the
news to $25.89.
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