In October, the magazine announced its plans
to cover up its centerfolds as part of a redesign
aimed at attracting millennials.
With the Snapchat style pictures in the new issue,
Playboy is aiming to meet their target audience on
the social media platforms they prefer while
tapping into sexting culture.
The March issue also features photos of model
Myla Dalbesio, which she took of herself.
While the new issue does include naked women,
they are posing "strategically" to avoid
revealing full-on nudity the magazine embraced in
the past, The New York Times reported.
"That battle has been fought and won,"
Flanders told the newspaper. "You're now
one click away from every sex act
imaginable for free."
The new look is similar to Playboy's digital
strategy over the last few years. In 2013, the
Playboy app was touted as a more work-friendly
version of the magazine with "best articles" and
non-nude images. Likewise, a 2015 app
implemented the same strategy with a mobile-first
focus on the magazine's written content.
When Playboy.com re-launched sans nudity in
2015, the publication said in a statement
that "tens of millions of readers" continued to
come to the "non-nude website and app every
month for, yes, photos of beautiful women, but
also for articles and videos from our humor, sex
and culture ... sections."
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