16.1.16

Outrage at Kendall Jenner's latest modeling campaign for Mango


Spanish fashion house Mango had Kendall Jenner
model their spring 2016 "tribal" collection, and
while this may seem like a good move to help
bolster the brand's image, it's been doing a bit of
the opposite. Considering the collection is
centered on the "tribal spirit" of the African
Savannah, many people became enraged that the
company used Kendall rather than a black person
as the face of the campaign.
Mango's Vice President Daniel Lopez explained to
Women's Wear Daily of their decision,
"We thought that she was the best model
to embody this trend. And obviously the
upside with that is that, as a model, she's
very professional, she works fantastically.
As a celebrity she has huge repercussions in
the market and among her followers."


Some of the complaints:




But Kendall aside, the entirety of the collection
itself could be considered controversial. Saying
the collection gains inspiration from the African
Savannah seems to limit the masses of tribes
across the desert under one stereotypical
umbrella, despite the heavy cultural differences
among them.
Either way, criticism directed at Kendall is
presumably misguided—she didn't come up with
the campaign, she just showed up for her job and
posed for pictures.

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